It was a brave decision to make Irina Shayk the face of a new footwear range.
As, if we're being honest, it's hard to concentrate on a plain old shoe when it's being held by one of the world's most beautiful women.
Irina, 27, wore an all white outfit for the photocall in Madrid on Friday afternoon.


The white blouse and matching trousers looked a bit like a pair of pyjamas, but Irina still managed to make them look stylish.
She wore a pair of black and white heels, and held a red shoe which seemed to have a polka dot pattern all over them. 



Xti Shoes is one of many brands she is associated with, and as she flicked her thick glossy mane and fluttered her blue eyes at photographers, it became clear why she is such a popular brand ambassador.
Back in 2007 she became the face of Italian lingerie line Intimissimi and modelled a range of bras, briefs, and other pieces of négligée, carrying on being the image for the brand for the next consecutive three years
From 2010 she became an official ambassador for the brand, and she has been associated with Beach Bunny since 2009.
It was also back in 2007 that she made her first appearance in the legendary Sports Illustrated publication, going on to feature inside it five times and on the cover once, in 2011.

She has also appeared on covers of magazines in Spain including ELLE, Harper's Bazaar, and GQ - as well as covering British Esquire in 2012.
But it's not all standing around in front of the cameras for the brown haired, green eyed beauty - she is also something of a philanthropist.

She has invested some of her earnings charitably in her hometown of Yemanzhelinsk where - along with her sisters - she helped rebuild the children's ward of a local hospital and now also helps raise money for sick children in Russia.
She also cares deeply for women's rights, which is why she is so pleased to be one of Avon's new Global Beauty Ambassadors.
'I'm proud to partner with a company that is dedicated to improving women's lives and making a difference.
'I'm inspired by the millions of Avon Representatives around the world and the passion they have for both beauty and their businesses.'
Irina and footballer Cristiano Ronaldo have been dating since May 2010, but regularly go for weeks or sometimes months without seeing each other.

Irina is based in New York for her modelling work, but travels all over the world, while Ronaldo splits his time between Madrid and his native Portugal.